Who we are:
Introduction (not a brand)
AsItSeams was born as a small idea for an up-cycling/repair studio in south east London and it remains where our operations are based today. But we were never meant to stay small , the changes we are trying to make and the stance we want to have in the industry is very big so we need to act like it .
One of our big aims is to blend modern and traditional techniques of up-cycling to produce high quality 1 of 1 pieces that the wearer will be proud of and truly feel that they are in possession of something special. We will put 100% effort and attention to detail in every piece from start to finish and as always all done in house.
We exist to prove that sustainability doesn’t have to be quiet, boring, or background noise. It can be bold. It can be cultural. It can be powerful.
Where innovation, individuality, and community come together to reshape the future of fashion. We want to work with the people around us, elevating each other and pushing into new markets through forward-thinking ideas and products that refuse to blend in.
Our Ethos
“Everyone is a 1 of 1”
Just like our pieces , no two people are the exact same .
We celebrate individuality — in what you wear, how you live, and how you show up to the world each day.
Our promise
We want to ensure that we maintain a high level of sustainable habits throughout the business and in all aspects that we currently control , this includes anything from the fabrics we use as well as packaging for our pieces . It is important that we keep this at the core of our business as we want to show people that you can look and feel like yourself even more when you do it the right way . With us .
We also promise you that we will always push the normal boundaries of fashion and will test out what is possible with fabrics at our disposal. We want to keep this space exciting , eye catching and memorable .
Customising and repairing your garments is the simplest way to protect the planet and prevent yourself from becoming part of the statistics!